RV PRO

June '17

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6 • RV PRO • June 2017 rv-pro.com Inside this issue of J u n e 2 0 1 7 • V o l . 1 3 , N o . 3 RV MANUFACTURING: Pushing Forward Reps for some of the industry's most luxurious, most expensive diesel pushers are largely upbeat on the segment, even as price creep threatens to dampen sales this year. PAGE 12 A Breath of New Aire Newmar debuts a smaller motorhome that doesn't sacrifice amenities and is designed with an eye toward Millennial buyers. PAGE 22 Legacy & Leadership From humble beginnings 50 years ago as a fifth wheel manufacturer, Newmar Corp. has transformed itself into an innovator in the Class A motorhome segment. PAGE 28 DEALERS: Home of the Brave Lichtsinn RV prospers thanks in part to its specialized focus retailing Winnebago motorhomes and its strong emphasis on employee retention and education. PAGE 38 Q&A with NERVDA's Bob Zagami The executive director of the New England RV Dealers Association shares details on his role as an association leader and what he sees as the challenges and opportunities for the industry moving forward. PAGE 44 Dealer Trends: Dealers Sponsoring Camping Clubs Whether it involves organizing camp-outs, hosting rallies, or merely letting RVers hold customer-driven events at the dealership, dealers say sponsoring camping clubs can be a useful tool – and a fun one at that. PAGE 50 ORIGINAL EQUIPMENT: Dexter Axle Marking Quality Milestones The supplier of trailer axles and brakes has a lot to celebrate, including extended warranty coverage on its axles, and DOS, a continuous improvement program that exceeds ISO quality standards. PAGE 32

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