Issue link: http://read.uberflip.com/i/827403
40 • June 2017 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS W hen a business is looking to get the word out on a new product or service, promote an event or announce a grand opening for a new location; nothing makes more of a visual impact than a custom made banner. Over the years, banners have become the most B A N N E R P R I N T I N G Soft Signage Having Anoth Bann Ye Faster print speeds and in-house finish- ing options provide quicker turnaround B Y B I L L S C H I F F N E R Bill Schiffner is a free- lance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging tech- nologies including wide-format print- ing and newer electronic digital sig- nage. He was the editor for a number of imaging publications and websites. He can be reached at bschiffner@ optonline.net. commonly utilized application for sign shops and have come a long way in form and function from cut-vinyl to four-color printed vinyl to dye-sub fabrics. The growing popularity of custom- made fabric banners has really pushed the envelope in this market. With a plethora of indoor to outdoor applica- tions, fabric banners make excellent advertising solutions, not only because they are lightweight, but because they also have become much more easier to install. Fabulous Fabrics "The trend over the past five years has been the shift to fabric and soft banners," says Todd Freeman, president, Beautiful Displays, Carbondale, Illinois. "Fabric has many advantages over vinyl such as it Retractable banner stands are still the most popular way to display floor standing banners. Produced for Petcurean Pet Nutrition, these banners are Nimlok RollUp units with dye-sublimated fabric banner graphics. (Image courtesy of Beautiful Displays)