Sign & Digital Graphics

June '17

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Page 76 of 104

SPECIALTY IMAGING DIGITAL GRAPHICS W hen we think of advertising and promotional images, we usually consider a business's walls, windows or display units as prime territory. But as retailers have sought to maximize every square inch of advertising space, many have begun to consider the opportuni- ties on their unused floors, both indoors and outdoors. Thus the creation and continued growth of floor graphics, which you've probably already seen in action at your local convenience store or big-box retailer. Their relatively compact size can make them an easy output job for print F L O O R G R A P H I C S Looking Down Looking Up Innovation in retail advertising and floor graphics allows for sign shops to create safe and enduring installations Andy Stonehouse is a Colorado- based freelance writer. 70 • June 2017 • S I G N & D I G I T A L G R A P H I C S Photo courtesy of 3M. IS B Y A N D Y S T O N E H O U S E

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