CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | July 2017
6
AT THE HELM
Future focused
By Jonathan Sweet
18
SALES & MARKETING
Super-simple Facebook strategy
By Matt Sellhorst
8
INDUSTRY NEWS
• Boating delivers industry's message at
ABC 2017
• Garmin acquires Active Corporation
• MyTaskit and Valsoft form partnership
• MDCE dealer registration off to a record start
+More top stories
50
TOP 100 SPOTLIGHT
Dealers retain employees through
retirement savings
The July issue of
Boating Industry is
also available in
digital format at
boatingindustry.com/
digital-archives.
APPLY FOR THE
2017 TOP 100
Does your dealership
stand out from the
crowd? Boating Indus-
try is looking for the
top boat dealers in the
boating industry. En-
tries are due June 26.
WORKFORCE
CRISIS WEBINAR
Join us at 2 pm
Eastern June 14 for a
webinar on the growing
workforce crisis in the
boating industry. The
webinar will also be ar-
chived for later viewing.
JABAAY:
STRATEGICALLY
MANAGE YOUR
DEALERSHIP'S ONLINE REPUTATION
In a recent blog post, Jim Jabaay, vice president
of LotVantage, wrote about protecting your
online reputation:
"Once a customer fi nds your dealership
online, their next thought may be 'Can I trust
them?' Which is why your dealership needs a
well-managed and positive online reputation to
prevent your customers from choosing one of
your competitors."
Read more at BoatingIndustry.com/blogs
APPLY FOR THE 2017 TOP 100
BoatingIndustry.com/top-100/application
WORKFORCE CRISIS WEBINAR
BoatingIndustry.com/webinars
BoatingIndustry.com
