Sign & Digital Graphics

WRAPS '17

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86 • WRAPS • 2 0 1 7 I n 1996, when I started wrapping in NYC, the companies I worked for sent me premium cast films with air egress and repositionable technology for walls, floors, cars, buses and trailers. Kind of like in Lord of the Rings, "one ring to rule them all," it was "one film to wrap it all." When I moved to Amsterdam in 2007 and started traveling worldwide teaching workshops in 2011, I was quickly educated on the differences between cast and calender films in terms of full wraps and the subtle yet significant differences between a large group of worldwide wrap film manufacturers. Each brand is like a person with unique characteristics. If you treat everyone exactly the same you are going to get mixed results, some people will like you, some not so much. If you learn to see the unique charac- teristics of each person and adapt, most everyone will like you. The trick of how to do this with all the different worldwide wrap films, despite the wide variety of colors and finishes, is to do the black and white. What is it to do the black and white? Simply, read the fine print of the product bulletins, absorb specific information from a product video or go to a chat forum and ask before you wrap. Here are some examples: Europe In 2007 in Europe, color change applications were just beginning to emerge on an industry-wide level, which meant new materials coming out every year from a wider and wider range of companies outside the Big Three: 3M, Avery Dennison and Orafol. Companies like Hexis, Arlon, SOTT, APA, Grafitype, KPMF, isee2, Ritrama and Mactac. Some of these companies only make calendar film, which meant having to learn to wrap vehicles in that par- ticular style (significantly different than cast) as well as to understand minor but important differences on how to apply each brand, especially when it came to the adhesive and post-heating. For example, the first time I wrapped with Hexis film, I was told by the wrap shop who hired me it was a premium cast film from France. With that to go on, I wrapped the car like I normally would any other premium cast film with post-heating only on the areas where the film was stretched more than 10 percent at the end of the day. What a surprise to find the next day major failures, even on edges of flat areas. Was it faulty film or install? No, simply not doing the black and white. Since Hexis was new to the Netherlands, I called a friend who is a 3 M tech rep and told him what happened. He explained to me that Hexis had pressure sensitive adhesive, Wraps Around the World Understanding Worldwide Wrap Film Following the black and white path to great results B Y J U S T I N P A T E Justin Pate is a certified instructor/installer who has been working out of New York City and Amsterdam since 1996. In North America, Justin heads the popular Avery-Mutoh School of Wrap workshop and certification program. He has a DVD instructional series that is sold at www.justinpate.net and at many distributors in the U.S. and Canada. He also teaches workshops for manufacturers and private clients throughout the world. For more information, visit www.justinpate.net. TOOLS & EQUIPMENT

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