Sign & Digital Graphics

WRAPS '17

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2 0 1 7 • WRAPS • 89 around all edges unlike with cast films. What is most interesting is the use of cut vinyl films for full wraps. These types of films are used primarily because they are often 1/3 to 1/5 the price of premium cast films. Distributors in these low-income counties are afraid of stock- ing premium cast as they may have to eat expensive dead stock so they push budget cut vinyl for full wraps since it is widely used by sign shops. However, what it means is that installs are super difficult, the films do not weather well (no lamination layer built in), the manufacturers do not warranty the install and almost 100 percent of the adhesive stays on the vehicle when the wrap is removed. Here is a great example: While I was teaching in South Africa this year, a lot of the installers complained about having to use cut vinyl films for full wraps (in this case Avery 800 S C ). They said their bosses or custom- ers saw only the material cost on the front end but not long, difficult installs/removals. This got me to think- ing, so after one workshop I sat down with Sarel Kruger, the Avery Dennison rep, did the black and white: numbers on cost of material, install times, number of installers, hourly rate, removal time. The chart above shows the results, and they were shocking. The material cost was indeed higher for SWF but, since 800 series is only 48 inches wide, more was needed. For the install, to complete the wrap in one day, four installers were needed for 800 series and only two for SWF. The removal was where it got super interesting, especially in terms of the big picture. Four install- ers one day for 800 series, one installer in one hour for SWF. Based on material cost, installer hours/rates, install and removal time, using SWF over 800 series was almost 33 percent cheaper. The bigger difference was time spent on that one vehicle: 68 hours for 800 series with four installers 800 Series SWF Cost Per Yard $8 $21 Yards Needed 19 14 Installers 4 2 Install Rate $25 $25 Install Time 9 8 Workers: Removal 4 1 Removal Time 8 1 Removal Rate $15 $15 Labor Cost $1,380 $715 Material Cost $152 $294 Total Cost $1,532 $1,114 Total Hours 68 29 Avery Dennison's 800 vs SWF vs. 30 hours with two installers for SWF. What does this mean in the big, big pic- ture? 800 series keeps a wrap shop in the one-car-a-day rut while SWF opens the door to volume. Sarel told me the shops in South Africa that used premium cast vinyl film were the most successful ones with the happiest installers. They bit the bullet on the front end to make big money on the back end. They did the black and white. The companies that felt like they dodged a bullet on the front end were stuck with long, frustrating installs and removals that would test even the patience of Buddha. They didn't do the black and white. Does doing the black and white take time, and is it a little boring? Sure. This is one reason why The Wrap Institute started making video versions of the product bulletins for the manufacturers. People would rather watch the info than read it. Wrapping with the new gloss Colorflow for Avery Dennison? Watch the product video first, then wrap. Want to work with a Teckwrap film? Watch the video first, then wrap. If product bulletins or videos don't float your boat, go to The Wrap Society and ask other members for advice. Better yet, call or email the tech rep from that specific manufacturer and ask for the lowdown on that specific material. All these options are free and only take a few minutes. By taking the time to do the black and white for wrap film from Europe or Asia you've never used or deciding to buy premium vs. budget, you will be pleasantly surprised to see a lot of green in your pocket and wild colors on your customer's car that look like paint. For Alltak's Krusher textured colorchange films, you can print directly on it which can help save ink for making the base color. The rough texture protects from scratching, and keep in mind that since it's calendar it will naturally shrink 3-5%.

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