Sign & Digital Graphics

WRAPS '17

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W elcome to the 2017 edition of the State of the Wraps Industry report. Once again we surveyed wraps profession- als across the country to try and take the pulse of the industry, so to speak. From the responses we received it's clear that busi- ness is becoming increasingly competitive, but at the same time there appears to be a growing customer base as the demand for potential for wraps continues to grow. Survey Methodology For the purpose of this survey, the wraps business is defined as a shop or individual who designs, prints and/or installs wraps or vinyl graphics. Participating shops range in size, and in how exclusively they focus their operations on wraps. This survey was sent in March/April 2017 via email to 13,903 subscribers of Sign & Digital Graphics magazine and a segment of THE SHOP magazine focused on vehicle graphics. The survey was conducted via electronic mail through SurveyMonkey.com and complied with all CAN-SPAM act laws and NBM privacy policy. Respondents were selected from Sign & Digital Graphics subscriber databases and all survey recipients were provided the same version of the survey. A total of 326 responses were received and no less than 104 responses were received on any one question. Some survey totals equal more than 100 percent because readers check all of the categories that apply. All statistics and statements found in this report are based upon survey findings. The Shops Participating shops range in size, and in how exclusively they focus their operations on wraps. Although the number of shops focusing exclusively on wraps (9%) is relatively small, it is a healthy increase over the 6.6 percent of wraps-only shops 2017 State of the Wraps Industry Our annual survey of wrap shops shows continued strong growth and excitement for the future B Y K E N M E R G E N T I M E 8 • WRAPS • 2 0 1 7 BUSINESS & SALES Wraps Industry Report

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