Sign & Digital Graphics


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12 • WRAPS • 2 0 1 7 BUSINESS & SALES tions, while fewer (86%) do their own in-house printing. A good majority of shops also do in-house wrap removals (81%) and repairs (77%). And while shops tend to do most work in-house, some say they outsource their printing (14%) and installations (28%), while fewer (13%) say they outsource design work. Materials Installed—For shops doing in-house installations, most (91%) say they install cut-vinyl graphics, and more than 90 percent say they install printed film (up from 80% last year). Other films installed include laminating film (76%) and perfo- rated window film (79%). And when it comes to specialty films, 47 percent say they install chrome/metallic films (down from 52% last year) and 50 percent say they install color-change films (up from 47% last year). Approximately 36 percent say they also install paint protection films, and 43 percent of shops say that in addition to wrap installations, they also offer printable magnetic media for temporary vehicle signage. Interestingly 6 percent of shop reported not knowing that printable magnetic signage was an option. Wraps Pricing Wrap shop pricing differs in different geographic areas, and factors affecting prices also often depend on population densities and proximity of competition. We did not break down pricing to account for these variables, but simply wanted to offer an overview of general pricing trends. Price per Square Foot—The majority of shops report using some kind of price-per- square-foot pricing formula. Pricing from shops is trending slightly up. Many (42%) report that they charge between $11 and $15 per square foot (up from 34% last year), while the next largest group (25%) say they charge between $6 to $10 (down from 26% last year). Only 5% of shops say they are charging more than $15 per square foot, which is the same percentage as reported last year. Other Pricing Structures—A number of shops describe other pricing structures used, such as pricing specifically by the complexity of the job, charging a flat hourly shop rate, or pricing based on time and materials used. Equipment and Media Printers and Inks—As noted above, 86 percent of shops do their own printing, but they are using an array of different printer types—with some shops running multiple printers. When considering a new wraps printer or printer upgrade, the two most important considerations for shop owners are color intensity (68%), followed by ink permanence and ease of maintenance (both 67%), and price (66%). About 34 percent of survey respondents say they plan to purchase a printer for their wraps business in 2017. The majority of shops that are print- ing their own wrap jobs are using print- ers with eco-solvent or light-solvent inks (57%), while about 23% are using printers equipped with latex inks (same as last year). Other ink types were also indicated, including true solvents (4%) and UV-curable (2%). A majority of sur- vey respondents (76%) use a cartridge ink system for their wraps business, and 17 percent say they use third-party inks. Laminators—Shops responding to the survey overwhelmingly chose film lami- nation (90%) as their preference, and are using laminating equipment from a variety of manufacturers. Only about 7 percent state that they don't laminate their work. About 25 percent of shops say they plan to purchase a new film lamina- tor within the next year. Vinyl Cutters—Most shops have vinyl cutters in their shops, and 24 percent say they will be looking to buy or upgrade their cutter in the next year (up from 15% last year). Wrap Film—Among various cat- egories of graphic films, more than 90 percent of shops say they use printed film, laminating film, cut vinyl film and perforated window film. Color-change film (50%) and specialty films such as chrome/metallic (47%) and paint pro- tection (36%) films are less frequently used. These figures have not changed much since last year. Film Preferences—When selecting wrap media, shops say they mostly pre- fer films that offer air-release channels (89%), conformability (78%) and dura- Respondents in the survey noted installation of all types of film with cut vinyl and printed film topping the list (91%; 90%). Color Change Film Chrome/Metallic Film Cut Vinyl Film Laminating Film Paint Protection Film Perforated Window Film Printed Film Reflective Film 50% 47% 91% 76% 36% 79% 90% 65% Films Installed of shops reported buying media more than 10 times per year. 58%

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