Sign & Digital Graphics

WRAPS '17

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2 0 1 7 • WRAPS • 17 Factory, only a few miles away. At this event, KPMF announced a line of brand new film colors such as Envious Green, Magnetic Black, Morpheus black, and Rainbow Starlight over laminate. The following night, WrapperMapper and Travel Wraps Graphics hosted the first Wraps VIP party. Guests were chauf- feured in limousines to the venue and welcomed with a photo op in front of an industry step-and-repeat wall. The event consisted of live DJs, plenty of drinks, and a raffle where tons of great prizes were given away to a few lucky participants. Next up was the SEMA Show, orga- nized by the Specialty Equipment Market Association, in Las Vegas. While SEMA is not exclusive to just the wraps industry, every automotive enthusiast knows that SEMA is the go-to event for all things cars and specialty equipment. Thousands of cars and trucks arrive to display the latest and greatest products, modifications, and trends—and a great portion of these vehicles are wrapped, in either color change or print film. The SEMA show is so large that even the event's four-day span is not enough to see and do everything. It's quite exciting to explore the show, and spot new colors and designs making their debut. To conclude the first night of SEMA, Carl Brewer of The Wrap Installers, hosted his 2nd annual "Big Reveal" party at the Keep Memory Alive center in Las Vegas. All proceeds from the event were donated to the Cleveland Clinic Lou Ruvo Center for Brain Health. Leading up to this event, The Big Reveal staff announced the first Design Challenge for our industry's noninstaller talent. Designers were invited to submit digital wraps using "The Bad Wrap" Mustang templates and were judged on original- ity, creativity, file setup, alignment and more. The judges included some of our industry's leading organizations includ- ing Skepple, Wrapfolio, The Wrap Promotor, WrapperMapper and WRAPS magazine. The winning design was secretly wrapped with 3M's new reflec- tive film and revealed to all just as the winner was announced on stage. Congrats to Amanda Starlein of Atlantic Pinstriping for taking first place with her hand-drawn Mustang skeleton design. And then there were the wrap competitions. Wrap competitions are not limited to just trade show events. Avery's "Wrap Like a King Challenge" took place earlier in the year, when par- ticipants submitted their best and most creative wraps to compete for the title "King of the Wrap World." Avery took the stage with celebrity guest Richard Rawlings of Gas Monkey Garage to

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