Sign & Digital Graphics

WRAPS '17

Issue link: http://read.uberflip.com/i/834849

Contents of this Issue

Navigation

Page 26 of 128

20 • WRAPS • 2 0 1 7 BUSINESS & SALES Material Choice I've seen it over and over again where shops chose to use a product because it is a couple hundred dollars per roll cheaper. The short-term gain of saving a little on the material will cost you ten- fold in the long run. The additional time that it takes to install cheaper material, the failure rate, and the difficult remov- ability are just a few of the reasons it will cost you more down the road. But the Wrapping Smart When Shops Go Wrong Top five mistakes wrap shops make— and how to avoid them B Y T O M M Y S T R A D E R Tommy Strader is presi- dent of 360 Wraps Inc., a wrap shop in Dallas, Texas, specializing in custom and corporate vehicle wraps. This vehicle was poorly wrapped by another shop. The material was on the vehicle for only 90 days before the client brought it to us to remove the wrap. most important reason not to go cheap is the client. Everything you do should have the client's best interests guiding your decision. If the material fails and the wrap starts to look bad, the client will not be happy. If the client has to pay 10 hours of labor when they have the wrap removed, they will be less likely to wrap more vehicles with you in the future. See the accom- panying images for pictures of a vehicle that was wrapped by another shop and brought to us for removal. The material was on the vehicle for only 90 days before the client brought it to us to remove the wrap. The removal process took 30+ man hours.

Articles in this issue

view archives of Sign & Digital Graphics - WRAPS '17