Sign & Digital Graphics

WRAPS '17

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22 • WRAPS • 2 0 1 7 BUSINESS & SALES The moral of this story is to use high- quality material. I would suggest that you get a sample of each of the top brands and try it for yourself. Chose the one that works best for you and ask around to see what other shops that have been around for a while like best. Poor Design Design is probably one of the single most important things to focus on in order to have a long-lasting, profitable wrap business. Just because someone is a great artist or talented with Photoshop/ Illustrator does not mean that they will make great designs. Great designs come from understanding marketing and from understanding the purpose of the wrap for the client. It's very common for a designer to ask the client what they would like on their wrap and the client to just start rattling off lists of things and images that they want. The biggest mistake a designer can make is taking the information from the client and just doing what they asked because they think that is what will make the client happy. From my experience, the client will be happy if the wrap is effective and generates business for the client. It is very important to ask the right questions about the purpose of the wrap, who is the target audience and what the call to action is. This will help narrow down the focus of the design to ensure its effectiveness. Employee Satisfaction/Comfort Much like the material situation, you get what you pay for when hiring employees. If you are constantly going through employees, you might need to take a look at what you are doing to con- tribute to that. Are you paying them a fair wage? Are you creating a comfort- able work environment, are you treat- ing them with respect? There are many reasons that employees come and go, but it has been from experience that the bet- ter we treat our people, the more they care about doing a good job and taking care of the customer—and in turn our business grows.

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