Sign & Digital Graphics

WRAPS '17

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24 • WRAPS • 2 0 1 7 BUSINESS & SALES One of the things we have always done is provide an air-conditioned install bay for the comfort of the installers. I know it seems very expensive and can double or triple your electric bill in the summer, but it also will double or triple your production and quality. A good way to determine if you are creating a good work environment is to ask yourself, "Would I work for me?" or "Is this the type of environment that I would feel comfortable working in?" I know many people in business that talk bad about their employees and then in the next breath complain about why they have a hard time keeping employees and finding good ones. The answer is simple, be nice and always do the right thing even when nobody else knows the difference. Focus on What you Do (not others) I think it is something that we learn when we are growing up—and it inher- ently flows over into our business lives. It is very easy to fall into the rut of looking at what others are doing and trying to copy them. The problem you will find as you get down the road further in your business venture is that not everything from the outside is as it appears. You might be doing what you think someone else did to make them success- ful only to find out that behind the scenes there was a lot more to the deal than what you saw. This can be detrimental and cost you a lot of time and valuable resources. Cash is the lifeblood of your business, and spending it on something that may or may not turn out to your benefit could be a waste of time and money. I encour- age you to be creative and think of how you can partner with organizations you can provide value to with your services and how in return they can bring value to you. A great example of this that we did two years ago and has turned out to be a great relationship is we sponsored DFW Rescue Me—a local dog rescue that puts pups in foster homes and helps them find forever homes. We wrapped their truck and trailers and have volunteered at several of their adoption functions. Our employees participate in the volunteer program, and it is an all-around good deal for them and us. Partnering with charities is a great way to get your name out and to help someone because they need the donation dollars to serve their mission. If you can provide the wraps for them, they are all about promoting your company. It's also a nice thing to do, and putting points in the Karma bank is never a bad thing to do as a rule of thumb. Customers Write the Checks Shops that forget the fact that cus- tomers are the reason we have a busi- ness at all are the ones that will be gone in a couple years. If you can put all of your effort and energy into taking care of each and every customer—no matter how big or small—the rest of your busi- ness will grow. You never know when the smallest of small customers is so grateful for the work that you did for them that they go out and sing the praises of your business and they refer the largest client you will ever have. It has happened again and again for us at 360 Wraps. Spend less time on selling and spend the time on paying attention to your customer's needs. Over time, the referrals will come in and they will compound year after year. I can proudly say that after 10 years in business we hired our second salesper- son last year to help with the incoming calls and quotes from the website. Trust me on this one, focus on your customers and your customer base will grow.

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