Sign & Digital Graphics

WRAPS '17

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2 0 1 7 • WRAPS • 27 me the opportunity to receive many ideas, tips and tricks from other great installers in the business. We have also taught quite a few training classes over the years. And I truly believe that when you teach, you too, are learning. Have you had any positive or negative experiences, as a female, while working in the wraps industry? While the wraps industry is male dominated currently, I would say it hasn't affected me one way or the other. No matter what gender you are, you must be a person that works well with their hands, pays a lot of attention to detail and has a tremendous amount of patience. What is your favorite type of wrap to do? In upstate New York, color wraps are few and far between. So, we tend to specialize in commercial and fleet wraps. I personally prefer to work on commercial wraps when I am installing. The change in vehicle types and layouts keeps me challenged. The fleet side can be equally as fun because it lends itself to be the most effi- cient and economical as it's systematic. I find the process of putting the systems together for each fleet is what is rewarding in a different way. In what ways do you and/or your shop stand out from your local competition? We are different from most local companies in that we departmentalize. We have IT, Design, Sales, Estimating, Conversion and Installation. This allows us to be a start- to-finish company on most jobs. This allows our employ- ees to be great at their individual skills, instead of "jack of all trades and master of none." While other installation companies need to use sub contractors. We are a large company, but we still deal with the customers on a personal level. Every aspect of each job is customized. This leaves our customers feeling satisfied as they have been part of the entire process. What do you feel makes you good at doing vehicle wraps? I personally feel I do well with vehicle wraps because I am knowledgeable in every aspect of the job. I pay atten- tion to detail and I am a perfectionist. I take a lot of pride in my work and maintaining a satisfied customer from the initial start of the job to the completion of our project together. What do you like, and dislike, about this industry? I love that we get to work with so many different people. From the customers, to employees, to vendors. I love that we can travel. Whether it be working at a trade show, attending a trade show to gain more knowledge, and even going on-site to do installs. It's remark- able the contacts we have made, and that we've stayed in touch with over the years. One of my biggest dislikes is the bidding aspect. In most cases the customer will take the lowest bid. This can be frustrating when you're not part of writing the bid. It can be difficult to estimate a project properly when all competitors may not be bidding the same specs in order to win the bid. It's equally frustrating when the customer may not be educated enough on what they are actually receiving from the bidders to make a viable decision. How do you feel about the future of the wraps industry and your business specifically? We built a new facility in 2013, and already this past year have expanded to accommodate more in-house printing and conversion space to keep up with seven full-size installation bays we have. We will continue to grow both our commercial and fleet contracts and strive to be the best "all-accommodating" company in the Northeast. Ewing Graphics facility.

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