Sign & Digital Graphics

WRAPS '17

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2 0 1 7 • WRAPS • 31 While no longer doing the 'hands-on' installs, Debbie Ohlman, owner of Austin Extreme Graphics, has plenty of experience in all aspects of the wrap industry. How did you get started? I started in this industry at the request of my husband. I previously owned a day spa/boutique and when I closed it I wasn't sure what to do next. He owns Central Texas Collision Services and specializes in commercial fleet work. His custom- ers would come in with not only body damage but the graph- ics would have to be replaced as well. So… the need was there. I started out with one part-time employee and a small plotter. Twelve years later I have five full-time employees and occasional contract labor plus an office manager. We knew we wanted to specialize in vehicle wraps, and we suc- cessfully do so. (We are two businesses under one roof.) I basi- cally handle the books and the "owner" responsibilities. I person- ally no longer install, but I used to "help" my husband in the first few years and will certainly offer another set of hands if needed. In what ways do you and/or your shop stand out from your local competition? We have a very talented staff and they are very good at what they do. One "perk" we have is that we remove lights, handles, emblems... anything to give the vehicle a cleaner and more professional end result. What do you like about this industry? Wraps are exciting. To see the end results and the "wow" factor reflected on our customers' faces. It's very rewarding. Some of my favorite projects have been high school band trailers (53' full wraps) and anytime there is re-branding involved. I enjoy seeing customers that we have done work for throughout the years. I have a wonderful repeat customer base. I think being a woman owner has actually helped my growth, never hindered it. Debbie Ohlman Austin Extreme Graphics Austin, Texas Women WHO WRAP

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