Sign & Digital Graphics


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M ost of us are always looking for the next wrap, the next project, or the next job to keep our doors open, pay our employees, and earn a profit. At Digital EFX Wraps, we have been in business for 14 years, and every day we continue to learn something new. In our first five years of business, we were completing FLEET PROJECTS Getting a fleet account is a home-run sale, but fulfilling bigger jobs requires good planning B Y M A T T R I C H A R T Matt Richart is a co-founder of Digital EFX Wraps in Louisville, Kentucky. Together with his partner Dallas Fowler they have more than 20 years of experi- ence in the graphics industry, and are Roland University instructors. For more information on training, visit www.digi- 34 • WRAPS • 2 0 1 7 Giving a discount for fleet projects is encouraged, but make sure you do it in a way that will keep you profitable and still satisfy the client. one-off wraps that each took time to price, design and install. Although these jobs seemed time consuming for just one vehicle, they are what helped set the foundation for return customers, as the customer's business began to grow and word spread of our craftsmanship. Dealing with a company that has one vehicle is a walk in the park job. It's also the first vehicle that drives around town showing off what services they offer and how to get in contact with them. Dealing with a company with 50 vehi- cles that need to be wrapped is a home run sale, but a much larger project to complete. One of our most gratifying BUSINESS & SALES Pricing Wraps How to Effectively Price & Produce

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