Sign & Digital Graphics

WRAPS '17

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2 0 1 7 • WRAPS • 55 Print Wrap Types Young businesses with simple logos can put vehicle wraps to work for them as they figure out what attracts their ideal customers. Updating the look of their growing fleet as they develop their identity is how many businesses take marketing baby steps. We call these high impact wraps. Many companies begin their identity with a sign or a simple logo. Make the most of what they have and build a theme for their vehicle wrap. Colors, shapes and panels can inspire the design of these simple, high impact wraps. Think about how the theme can tell a story. This pet adop- tion trailer wrap is seen from the sad eyes of the animals that are really motivated to find a new home. They are day dreaming about a little boy who wants a puppy and a little girl who would love a cat. If they would just opt to adopt a shelter pet, life for them would be perfect! The Design Goal The fundamental principles of print wrap design build on one another to transform distinctive brand strategy into com- pelling marketing tools that need no explanation, we call this Intelligent Design. Business owners who have invested in professional branding express their consistent identity in all of their traditional and online marketing programs. Many realize their most important outreach tools are their vehicle wraps. We call these branded wraps.

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