Sign & Digital Graphics

WRAPS '17

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T here's a reason that the description of Superman's strength includes the ability to "leap tall buildings in a single bound." The structures are just massive. Take a look at any city skyline and you'll notice the magnitude of each skyscraper, towering over all that resides at ground-level. They never go unnoticed, making them an ideal place for promotional messaging. Quite literally, this is how building wraps have found their place in the signage industry. As readers of this publication know, wrapping is not a new concept; but wrapping a building is Building Wraps Skyscraping Supergraphics Media companies' mega-efforts that lead to gigantic building wraps B Y R Y A N F U G L E R Ryan Fugler is a freelance writer and former editor of Wraps magazine. He can be reached at rnfugler@gmail. com with questions or com- ments. a different kind of animal. With buildings so vast in size, the task of completing a project is equally as large. It takes a certain type of company—with the right amount of resources and passion—to tackle the enormity of the job. That in mind, we asked two companies to detail what steps they take to design and install a successful building wrap. Elite Media Elite Media, Inc.—based in Las Vegas, Nevada—has no shortage of experience in the wraps game. The company is dubbed as an out- door advertising company, lending its skill to all sorts of projects from vehicle graphics to bill- boards. Providing one of its specialties—building wraps—has allowed Elite Media to work with some of the largest and best-known hotel/casinos in the Vegas area. According to company president, Chad McCullough, "We service brands that are target- PRODUCTION & INSTALLATION 62 • WRAPS • 2 0 1 7

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