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2 0 1 7 • WRAPS • 63 ing specific markets, events, conventions or tourism, through out-of-home media. These brands buy from us because we consistently meet all four points of the 'Elite Experience'—honesty, expertise, quality and satisfaction." In the following Q &A section, McCullough (designated as "CM") cites some challenges in dealing with these super-large projects, and also recalls a specific project that his company com- pleted on the Vegas Strip. The second firm, bluemedia, is out of Tempe, Arizona, which has been a hotbed recently for national events in the sports world, such as the N C A A Basketball Tournament. Says Hayes Holzhauer, executive vice president of production, "(We've had projects) like Super Bowl LI in Houston as well as branded/client work all over the country." Much of bluemedia's wraps work is custom-made from the design to the installation. One recent project aims at rallying the Kansas City community (Images courtesy of bluemedia)

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