Sign & Digital Graphics

WRAPS '17

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64 • WRAPS • 2 0 1 7 PRODUCTION & INSTALLATION by affixing a 40-foot logo of the Kansas City Royals baseball team on the side of a local building. The "Raised Royal" project will remain on the structure for the balance of the 2017 Major League Baseball season. Below, Holzhauer (designated as "HH") describes blueme- dia's involvement in creating graphics for Super Bowl 50, as well as his preferred materials to use in this line of work. Now, let's take a journey down the path of creating a building wrap, through the eyes of the professionals. Readying The Project Preparation is key during a building wrap. You don't want to be wrong about your measurements, file sizes, printer output, colors, etc. If even one thing is off, then the entire project may suffer. This in mind, it's important that building wrap providers set expectations and follow guidelines to ensure the success of the job. It also helps to use equipment and materials that are deemed reliable, especially when these wraps are so easily visible by masses of people. WRAPS: During the design process, what is the right file size to use on these large-scale projects? CM: We request a one-inch-equals-one-foot scale. HH: We build design templates for our client to use when building the artwork. Being that these buildings are viewed from so far away we keep raster images at least 17dpi at full size. WRAPS: What media do you prefer to use and why? CM: 3M high resolution opaque PSV; the end-product always looks the very best. Lifespan depends on when and where, but I don't prefer to have a big wrap up for more than six months. HH: We usually use a 6-mil perforated vinyl (70/30) for windows (un-laminated). We use a wide variety of solid vinyl depending on the building surface and desired life. Most build- ing wraps for an event are up for less than one month. We recommend they be removed within six months. WRAPS: What printing equipment and ink is best suited for large-scale building wraps? CM: I prefer VUTEk machines with solvent-based inks, most consistent on big jobs. (We print) 48-inch to 60-inch wide panels. HH: We mostly use our HP Latex 3500 machines. For build- ings, we print on 60-inch wide window perf. (Image courtesy of bluemedia)

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