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2 0 1 7 • WRAPS • 79 "You want to review the ink proper- ties, print head stability and print tech- nologies, and the warranty," he says. "For wrap applications, outdoor durability and ink penetration are important. It is also critical that you request live demonstra- tions of any print speed you would expect to use, prior to purchase. Choosing a ver- satile printer, built to outlast growth and with considerably less cost per month, is a better option." O K I Data recently launched its ColorPainter E-64 printer as a low- to mid-volume machine suitable for those entering the wrap market. Soto says the system uses much of the same technol- ogy as the company's higher-end units, including low-odor SX ink, suitable for a wide range of high-density color and good outdoor durability. When used in combination with 3M media and lamina- tion, 3M's MCS warranty offers product protection for up to seven years. "A printer upgrade can provide a plat- form to compete or help gain more mar- gin, so this is where increasing your speed can affect your business," Soto adds. "If you are producing jobs at 120 square feet per hour but an upgrade allowed you to produce quality work at a minimum of 350 square feet per hour, you could be at least three times more profitable. An increase in volume can also drive down your price of media, allow you to take on larger jobs and be profitable in many ways." Do Your Homework Reliability—and the proper mainte- nance—go a long way in also keeping a shop's wrap printer business flowing smoothly, so shops need to do some homework. Matt Richart, co-owner of Digital E F X Wraps in Louisville, Giant trailers such as this one for the Rolling Stones are printed using Mutoh equipment at Wrap Nation. (Image courtesy of Wrap Nation) The OKI ColorPainter E-64s printer. (Image courtesy of OKI Data Americas)

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