Sign & Digital Graphics


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2 0 1 7 • WRAPS • 81 automatic technology updates while it chugs away doing overnight print jobs. "We do a weekly head clean on our printers, along with doing test prints to make sure all printheads are working properly," Richart says. "Just like your vehicle, if you don't take care of it, you will have many costly repairs as the life of the printer goes on. We have a dry erase decal on each printer that shows the last time it was serviced and cleaned, so we can make sure each printer is working properly." Richart is also the host and facilitator of Roland DGA's Born to Wrap work- shops, held at the company's California headquarters and at other locations around the country. The two-day classes cover not only the basics of wrap jobs but also measuring, scaling and print- ing; an additional class also provides an overview on design, quotes and pricing, as well as marketing for newcomers to the business. "Knowing your printer is step one. Making sure it is maintained, cleaned properly and runs like it's supposed to will allow consistent prints every day. Timing your prints so that your installers will have material ready each morning will also allow jobs to get done quicker— one tip is to make sure you add your print time in each job, as most people just look at the material, ink and laminate cost as the overhead." Thinking Ahead Michael Maxwell, senior manager of sign and graphics with Mimaki USA, agrees that proper workflow manage- ment means thinking ahead for main- tenance issues, and suggests print shops consider equipment that allows for ink flexibility, as well. Mimaki's JV and CJV printers offer a nozzle check unit, a nozzle recovery sys- tem, integrated heaters and an uninter- rupted ink supply system to self-manage some cleaning issues and provide consis- tent results. Maxwell also says speed can some- times be the wrong measurement of suc- cess, and suggests sign makers carefully consider printing with post-production efficiency in mind. "Identifying how many panels the job will take, how long it will take to properly laminate, stage and apply the graphics to the vehicle in question, should all be con- sidered before printing the job," he says. "By implementing this strategy, printers can improve the overall look and feel of each job and alleviate potential techni- cal concerns, while meeting the demands of their customers, in a consistent and timely fashion." There is good reason automotive paint protection films are made from polyurethane: superior weather resistance, conformability and gloss. Now urethane performance is available for vehicle wraps and fleet graphics – and with no pvc, halogens or phthalates to harm the environment. When you're faced with a high-performance wrap job, ask your film supplier for urethane print media and overlaminate films. demand polyurethane graphic films for your toughest wrap jobs go beyond vinyl ™ 413-772-2564 This car ran the 2016 Audi R8 LMS Cup season wrapped in SWM's ArgoGraph ® print media & overlaminate films

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