Potato Grower

July 2017

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WWW.POTATOGROWER.COM 45 WWW.POTATOGROWER.COM 45 Although the breakfast incidence rate increased from spring 2015 to fall 2016 (from 17 to 24 percent), we see additional opportunities during this meal. For this reason, Potatoes USA sponsored the School Nutrition Association's National School Breakfast Week. This opportunity allowed the nationwide delivery of Potatoes USA marketing materials. These included a new breakfast brochure, new breakfast recipes and a breakfast recipe contest. On a typical day in the 2015-16 school year, the School Breakfast Program has reported participation by over 14.2 million students, which has increased by nearly half over the past 10 years. Breakfast is an opportunity not to be missed by the potato industry. With more meal periods now being offered at schools, in addition to more after-school meal programs, potatoes have a greater opportunity of being placed on menus. The FlavorTrak report indicated that category incidence for potatoes is consistently greater at high schools than elementary schools. This creates opportunities for the future. With a majority of the additional meal periods and after-school activities at high schools, we can leverage their already high incidence level of potatoes on their menus as a proven desirable menu item. 522 Lincoln • American Falls, Idaho • 208-226-2555 1801 South 2800 West • Aberdeen, Idaho • 208-397-5300 CHECK FOR NEW, CUSTOM, OR USED EQUIPMENT AT WWW.DOUBLEMSUPPLY.COM Monitor your water usage with the latest irrigation technology 522 Lincoln American Falls, Idaho 208-226-2555 1801 South 2800 West Aberdeen, Idaho 208-397-5300 • Flow Meters • Remotely Monitor Your Irrigation System 160631DouMAg12h.indd 1 5/23/16 3:53 PM Potatoes USA also plans on sharing ideas and engaging with schools on a one-on-one level to then share their concepts with the nation. The school foodservice team at Potatoes USA is working hard to infiltrate school menus and educate school professionals, students and parents on potatoes. Not only are schools wanting more potatoes on the menu; they want to create strategic partnerships that will allow us to further increase awareness of the great taste and nutrition of potatoes with students and their parents. You can do your part by donating a salad bar today. School salad bars donated by the potato industry are helping develop a love for potatoes in consumers from a young age.

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