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44 POTATO GROWER | JULY 2017 44 POTATO GROWER | JULY 2017 POTATOES CONTINUE TO RAISE THE BAR Salad Bar Challenge still going strong two years in It's lunchtime and students are eating more fruits and vegetables. Travel back to Jan. 8, 2015, to the Potato Expo in Orlando, Fla. Potatoes USA president and CEO Blair Richardson announced the Salad Bar Challenge—a challenge to the potato industry to install potato-friendly salad bars in school lunch programs across the U.S. Fast-forward to the present, and the Salad Bar Challenge is still going strong. Thanks to the potato industry's dedication to child health and well-being, salad bars are being placed across the country. Since the announcement, Potatoes USA and the potato industry have donated 264 salad bars. This makes the potato industry the No. 1 commodity donor to the Let's Move Salad Bars to Schools campaign through the United Fresh Start Foundation. Salad bars are not only a way to provide nutritious fruits and vegetables to students, but also a means to get a foot in the door for Potatoes USA to better place potatoes on school menus. To help get the most out of the Salad Bar Challenge, additional marketing has been created Potato USA By Rachael Lynch Global Marketing Manager to specifically target salad bars. These materials are not only delivered to the potato industry's salad bar recipients, but all schools with salad bars. This past year, many salad bar-related events occurred at schools that boosted awareness of potatoes on school menus and publicity to the donor. With all the regulations, strict state and federal requirements, and the "not one size fits all" approach for schools, potatoes on the salad bar may not be achievable for all schools. But increased amounts of potatoes on the menu is achievable with the right marketing and the chance for a discussion with the schools themselves. The donations provide that. In fact, potatoes in schools are more prevalent than ever. According to the FlavorTrak K-12 menu trends report of the top 100 school districts, potatoes make the grade at 97 percent prevalence at lunch. Removes dents in air tunnels 12" - 18" & 18" - 24" "Tube Gator" Custom Built Potato Harvesting Equipment Visit us on the web @ www.lenco-harvesters.com Manufacturer of Lenco Equipment 4 Row Wrap-A-Round Harvester 5773 Crystal Road • Vestaburg, MI 877-287-5711 Double Hinge Clips 28mm - 56mm Can double the life of a belt Can be used to extend the length of a belt 166878AdvFar12h.indd 1 4/19/17 12:22 PM Salad bars are not only a way to provide nutritious fruits and vegetables to students, but also a means to get a foot in the door.