Sign & Digital Graphics

July '17

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26 • July 2017 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE E lectronic digital signage has experi- enced high growth for the past 15 years and that growth trend will continue with no end in sight, says Lyle Bunn, strategy architect of dynamic signage in Ontario, Canada. That means that many tradi- tional sign and digital graphics compa- nies are getting into this business, which can have a steep learning curve. Many municipalities have the percep- tion that outdoor electronic digital sig- nage is a distraction to drivers, so there is a long and arduous permitting process for outdoor electronic digital signage. As a result, outdoor displays aren't as popu- lar right now as indoor dynamic signage, Bunn says. This segment of the market is grow- ing at about a 23 percent annual rate, he says. Growth is occurring because "the technology has proven itself in terms of delivering communications value. Nobody wants to buy digital signage for its own sake. What they want is the results it produces in terms of new rev- enues, new profits, and the reduction of business communications costs. We see this translating to sustained high growth," Bunn adds. Digital Signage Results Focusing more on the message than the equipment B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. The new bingo room at Palace Station Hotel and Casino in Las Vegas features a 1.5' tall curved 4mm pixel pitch NanoLumens Nixel Series dis- play that stretches completely around the 56' entrance and displays promotional messages and bingo bonuses that help draw people into the room. Inside, the action centers around a huge 15.75' wide, 9.45' tall 2.5mm pixel pitch 1080p NanoLumens Engage Series display. E L E C T R O N I C D I G I T A L D I S P L A Y S

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