Sign & Digital Graphics

July '17

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S I G N & D I G I T A L G R A P H I C S • July 2017 • 29 ELECTRIC SIGNAGE S o, you went to the city and you had your sign submittal rejected for the second or third time, and maybe even more. Why is this a recurring issue with every electric sign project that requires a sign permit? There may be several reasons why your city permit office rejects an attach- ment detail (also called a mounting detail). Permitting employees see sign drawings all the time, so they know what is drawn correctly and what is not. It is well known in the sign business that a Drawing Attachment Details for Electric Signs Are your attachment details a waste of time or a profit center? B Y M I K E B U R K E graphic designer will cut, copy and paste an attachment detail for a sign project. I know, because I've been told to do it. There is an assumption that this "short- cut" process saves time for a sign com- pany. But, does it? How is this graphical hack process saving time if a sign sub- mittal is rejected and you must return to the city again and again? Add in the time it takes a designer to revise a drawing, so how is this saving your sign company time and money? The root problem with a rejected sign submittal from the city may rest with the drawing detail being from a previous sign project. Let's be honest, it just looks Mickey Mouse. Sometimes, an attach- ment detail does not even match a sign project, but the sign company is hoping it will pass anyway. Again, Mickey Mouse. Why gamble with your company's time and money? Shops may gloss over an issue they feel is not important. And if a design is accepted once, a sign company will use that same process over and over again in the hopes it won't be caught. Over a period of a year, how much time do you think you are wasting repeatedly going back to the city when you are found out? Are you willing to waste more time and money with submitting a hokey attach- ment detail for permitting? See Figure 1. Since 2002, Mike Burke has been the lead sign designer for three electric sign companies in Los Angeles. He currently works for ChatterboxDesigns.com, doing subcontracting sign design and technical drawings for more than 10 sign companies in the US. He has written three books related to the sign business. He can be reached by email at Chatterbox.SignDesign@gmail.com.

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