Sign & Digital Graphics

July '17

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Page 39 of 104

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS A Signage Solution that Really Sticks Printing with magnetic materials has become easier than ever B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format print- ing and newer electronic digital signage. He was the editor for a number of imag- ing publications and websites. He can be reached at S I G N & D I G I T A L G R A P H I C S • July 2017 • 33 The newest Day's Jewelers location uses Visual Magnetics' display system to present nautical graphics that celebrate Maine's coast. (Image courtesy of Visual Magnetics. Photo by Alan Roseman) P rinted magnets and magnetic sig- nage have long been a great specialty business for sign shops, offering addi- tional revenue streams and repeat busi- ness from customers. Over the past few years, magnetic media has also become much easier to work with. In the past, output providers had to print to adhe- sive-backed vinyl and then mount the print to the magnetic media. But printing onto magnetic materials has evolved tremendously since then, and today working with them has become a bit more practical. It's now possible for shops to take advantage of printing directly onto magnetic materials using P R I N T I N G W I T H M A G N E T I C M A T E R I A L S

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