Sign & Digital Graphics

July '17

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34 • July 2017 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS eco-solvent, UV and Latex inks as well as offering cost-effective ways to make easily interchangeable signs for vehicles, retail and in-store displays, and wide- format signage. Magnetic/Receptive Trends Jim Miller, technical sales, Adams Magnetic Products, Elmhurst, Illinois, points out that the day-to-day effective- ness of magnet media and magnet-recep- tive media presents excellent options for sign shops. "There are a number of ben- efits for magnetic-receptive media and the popularity for signage and graphics applications. They offer much easier installation with no profes- sional installers required. Magnetic media is also more portable. Gone are the days of fighting to ship and deliver 'hard surfaced' P.O.P. displays. Now it can be done in more cost-efficient freight and more manageable formats, rolled in tubes when using magnet/receptive 'flexible' media." Miller says another benefit is layered add-on messaging options for either seasonal customers or applications where a "subliminal mes- sage" is needed. "For example, simply layer a '30% Discount' message on top of existing graphics, or layer key messages about a product. Lastly, graphic cost is another benefit. Today the sky is the limit for print technology and its flexibility; whether it is for use with UV, Latex, sol- vent, offset or flexo print technologies, a magnetic-receptive/magnet media is available," he explains. Systems Approach "Vehicle signs, calendars and sports schedules will always be at the top of the trends list for printing on magnetic sheet- ing every year," comments Mike Gertz, marketing manager, Master Magnetics, Castle Rock, Colorado. "Magnetic graphics systems have seen a noticeable increase in demand in recent years. The (Above) Michelle Siegel, brand development specialist at UNICEF, says that the Visual Magnetics system was selected because it fit their design requirements and would allow them to easily change out graphics. (Image courtesy of Visual Magnetics) Jim Cirigliano, marketing manager at Magnum Magnetics reports that there's never been a better time to print directly to magnets thanks to the growing variety of options and continued improve- ments in magnetic media technology and innovative printable surfaces. (Image courtesy of Magnum Magnetics) "Assuming you've chosen the right media, printing directly to the magnet instead of over- laminating another layer of vinyl is especially critical for vehicle signage," says Jim Cirigliano, marketing manager at Magnum Magnetics. (Image courtesy of Magnum Magnetics)

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