Sign & Digital Graphics

July '17

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S I G N & D I G I T A L G R A P H I C S • July 2017 • 35 combination of printable magnetic and magnetic-receptive sheeting has become popular because the system is versatile, cost effective and easy to use. The system provides vibrant, attention-getting color and works for small applications such as restaurant menus, P.O.P. displays, and store aisle directories, as well as large full-wall murals. One main reason for the increas- ing use of magnetic graphic systems is the ability to easily change out variable information or graphic elements without changing the entire graphic," he adds. Big Push for Retail Applications Jim Cirigliano, marketing manager at Magnum Magnetics in Marietta, Ohio, says there's a big push right now to use magnet and magnet-receptive media in retail signage such as menu boards, in- store wall graphics and P.O.P. displays. "These systems allow retailers to easily change out their graphics for different day parts or seasonal offerings." Cirigliano explains that these sys- tems comprise two parts: magnetic- receptive media and printable magnet sheeting. "Printable magnetic sheeting is the magnetic media many printers are A magnetic project created for the French Cheese Board in NYC. (Image courtesy of Visual Magnetics. Photo by Pascal Perich) Magnetic graphics systems have seen a notice- able increase in demand in recent years. already familiar with, and consists of a rubber-based thin magnet with a print- able surface layer that can be fed through a printer. Magnetic-receptive media looks similar, but is designed to mimic the properties of steel that make mag- nets stick to it. In other words, magnetic- receptive media won't stick to metal— instead, other magnets stick to it." Cirigliano says as these systems are being used for larger and more promi- nent displays in retail settings, the wider- format media has become more popular because it allows for large graphics to be printed on fewer individual pieces, thus creating fewer seams when installed. "In addition, retailers are counting on their in-store graphics to be eye-catching and of flawless quality," he says, "meaning printers are expecting high image quality and consistency of the magnetic media from batch to batch." Vehicle Graphics Driving Business Melissa Cannon, sales and cus- tomer service representative at Ads On Magnets, Castle Rock, Colorado, a division of Master Magnetics, reports that the biggest trends in the magnetic signage market that she is seeing is for vehicle magnets, food and beverage, and industrial labels. "Our largest demand is for vehicle magnets. End-users print their own logo and contact information, and they prefer the versatility of magnets rather than stickers." Cannon reports they have fulfilled several orders recently for breweries and restaurants that use magnetic signage to label taps and dispenser handles. "These clients use the magnets interchangeably so they are able to easily remove and replace the magnets in a sterile environ- ment. The durability of the magnets also rivals that of ordinary stickers or labels.

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