Sign & Digital Graphics

July '17

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36 • July 2017 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Magnetic signage is superior to stick- ers in the food and beverage industry because they are more resilient to various conditions such as fluctuating tempera- tures," she points out. A Welcome Addition to P.O.P. "From the onset of the magnetic- receptive print films the choices of using magnetics to solve needs in the P.O.P. world has been a welcome addition," says Joe Deetz, president/CEO, Visual Magnetics, Mendon, Massachusetts. Visual Magnetics is a materials innova- tion company that has been transforming walls and surfaces since Deetz invented "magnetic paint" in 1992. In 2007, the company introduced MagnaMedia, the world's first magnetic-receptive print media. MagnaMedia is a component of the award winning Visual Magnetics Graphic System, which is used by over 300 retailers as a cost-effective solution for in-store graphics. "The magnetic-receptive medias are lighter and perform better than their older cousin, the printable magnet sheet. They come in a variety of mate- rials from polyester to polypropylene, canvas and fabric wall coverings. You can layer the materials with ease and change out the image without hiring an installer," Deetz says. Printing Direct Cirigliano says that printing direct to the media is the way to go and printing to vinyl and overlaminating on top of mag- netic sheeting is a completely unneces- sary step. "Print technology is allowing shops to output directly to the media and is an easy transition to make that will save time and money right away, without add- ing equipment or processes. Ultimately, printing direct provides cost savings, fewer lamination issues and overall bet- ter vehicle signs." He explains that both the vinyl that a shop is buying to print on and the labor you're paying to apply the vinyl to the magnet during your production process add costs to you. "Not only that, but the extra step and additional handling increases opportunities for a costly error to occur. There are major cost savings in letting the magnet manufacturer apply the printable surface to the magnetic sheeting at the factory, allowing users to simply print directly to the completed media." MAGbond is Adams magnet- receptive printable material. (Image courtesy of Adams Magnetic Products) Melissa Cannon from Ads on Magnets sees strong demand for vehicle magnets. "End-users print their own logo and contact information for their company, and they prefer the versatility of removable magnets rather than stickers," she says. (Image courtesy of Ads on Magnets) Becky Amos, west coast key accounts manager, demonstrating MAGbond. (Image courtesy of Adams Magnetic Products)

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