Sign & Digital Graphics

July '17

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S I G N & D I G I T A L G R A P H I C S • July 2017 • 51 WRAPS DIGITAL GRAPHICS Sign & Digital Graphics presents some of the industry's latest wrap projects. If you have a recent project that you would like to share, please send a sam- ple of your wrap project to Matt Dixon at Wraps Projects Holy Cow B Y C A R W R A P C I T Y , C A R R O L L T O N , T E X A S We were called on by the AT&T Performing Arts Center in Dallas, Texas, to wrap one of the 49 iconic steer sculptures in Pioneer Plaza (the largest bronze monument of its kind in the world) for a contest promoting a new theater production coming to town - the "Into the BigD Sweepstakes." The Arts Center planted four "Into the Woods" photo locations throughout Dallas that comprise the spell at the center of the musical - the cow as white as milk, the cape as red as blood, the hair as yellow as corn, and the slipper as pure as gold. So, using Avery Dennison SWF Gloss White, we temporarily transformed the bronze steer into a "cow as white as milk" for the promotion. With a big rainstorm headed toward the city, we had five installers tackle it as a group in order to get it wrapped as quickly as possible. And even though a storm was coming, we had a humid, nearly 90-degree Texas day in full sun to deal with on the day of the install. We couldn't use knives or anything sharp on the statue, so we used Knifeless Tape to trim the vinyl. We also were asked not to use any cleaners except water on the statue, and since the surface of the statue is extremely lifelike - textured with a lot of relief detail, it wasn't easy forming the vinyl. It took a lot of small- surface detail work using wrap gloves and a RollePro tool. Oddly enough the heat, though difficult to work in for the installers, actually played to our advantage when working the film into the recesses of the statue. Overall, it was an extremely tedious wrap - vinyl getting gooey in the sun, limited tools, a waxy and uneven surface, non-stop interruptions from tourists, plus getting way down low on the ground to wrap under the steer, and up over 6.5' to wrap the top portion. But in this case, for the Arts Center, vinyl was the only safe option for transforming the steer from bronze to white - and the results made all the hard work worth it. We're extremely grateful to have been asked to take part in an arts-driven promotion for our city, and proud to show off the transformative power of vinyl! SDG

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