Sign & Digital Graphics

July '17

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2 • July 2017 • S I G N & D I G I T A L G R A P H I C S J U L Y 2 0 1 7 - V O L U M E 3 1 , N O . 1 0 Contents 6 Guest Editorial Precious boards By Linda Cranston 8 In the Trenches Incredible credibility By Rick Williams RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 18 Business Software Update Software to help you efficiently run your shop 22 Make it Your Business Delivering the goods By Vince DiCecco ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 26 Digital Signage Results Focusing on the message By Paula Aven Gladych 29 Drawing Attachment Details for Electric Signs Are your drawings a waste of time or a profit center? By Mike Burke PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Printing with Magnetic Material A signage solution that really sticks By Bill Schiffner 40 The Digital Eye The printer interface By Stephen Romaniello WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 46 Let's Talk Shop Wraps tools By Charity Jackson 51 Wraps Projects What's being done in the field ©2017 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly plus an extra issue in July by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. DIGITAL GRAPHICSL Page 26 Page 46 DIGITAL GRAPHICSL

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