Sign & Digital Graphics

July '17

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S I G N & D I G I T A L G R A P H I C S • July 2017 • 79 able space or location," she says. "We try to help customers make informed deci- sions—things like freight considerations and installation can be costly if they haven't thought it out on the front end." Local sign codes will help dictate size and some of the design details allowed, but given the signs' lightweight construc- tion, there's less concern about prefab- ricated foam signs in case of a collision with a wayward vehicle. "There are typically some limita- tions with local sign codes, but we hear frequently that local governances are requesting foam-core products," Babb notes. "We can always work with the sign company regarding what they need to satisfy local codes and rules." Devine says this is also where a local sign shop can provide some added infor- mation to the job. "Adhering to local and municipal codes is a difficult part of the sign pro- cess, and we help as much as we can along the way, but we are definitely not experts, nor are we diligent enough to keep up with the ever-changing regulations," she explains. "We rely on the local sign company to give us insight into any unusual codes they may be working with, and we are usually able to come to an end design that works for everyone." Given the signs' intricate and crafts- manlike production, small sign shops should be aware of appropriate expec- tations for construction and shipping, though builders are also willing to expe- dite a job if necessary. "Typically our turnaround time is about four weeks from the time we get the order gathered—with specific col- ors, artwork and a deposit—to delivery," Babb says. "If time is an issue, we can normally work with the customer and get it finished to meet their deadlines." Signs By Benchmark suggests a slightly longer production schedule, between five and seven weeks, though that depends on workload and any extras included in the sign. "One big project can have a heavy impact on the schedule, and if we out- source any part of the design—to include an electronic message center or special- ized lettering—our hands are tied by the suppliers' lead-time," Devine adds. Small shops can also easily handle the installation job once the piece is shipped to them, provided they're ready for a lit- tle dirty work digging holes and mixing concrete. "No special equipment is needed in a typical installation," Babb says. "A two- person crew with a post-hole digger can easily handle the install." Babb suggests three 80-pound bags of Quikrete, a couple of 2½-inch-diameter steel posts and a can of Great Stuff insu- lating foam to secure the sign and for any gaps or cracks; a bit of elbow grease and your client's monument sign will be good for the ages. SDG (Photos courtesy of Custom Foam Fabricators) (Photo courtesy of Signs By Benchmark) (Photo courtesy of Signs By Benchmark)

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