2 • MDCE 2017
For others,
IT'S A STORY OF THE CUSTOMER SERVICE
THAT DELIGHTS THEIR CUSTOMERS.
And for others,
IT COULD BE A STORY OF OVERCOMING GREAT ODDS;
CREATING A GREAT PLACE TO WORK; PASSING THE BUSINESS
FROM ONE GENERATION TO THE NEXT; CREATING A SALES
ORGANIZATION ABOVE ALL OTHERS, OR ANY NUMBER OF
POTENTIAL SUCCESSES THEY'VE LOGGED.
The greatest stories
ARE THOSE THAT SET ONE BUSINESS APART FROM THE
COMPETITION. THEY'RE STORIES OF INNOVATION, HARD WORK,
AND CONTINUOUS IMPROVEMENT. THEY DEFINE THE DIFFERENCE
BETWEEN A WORLD-CLASS ORGANIZATION AND AN ALSO-RAN.
2 • MDCE 2017
