THE SHOP

August '17

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70 THE SHOP AUGUST 2017 Tech & Safety products: (back-up cameras, blind spot detection, lane departure, Blue- tooth, navigation, audio jacks, USB jacks, DVR, cameras, etc.) Comfort & Convenience products: (heated seats, remote starts, leather interiors, ambient lighting, all-weather mats, Home- Link, etc.) There are many others not listed that you might be having success with. What's important is understanding what's available on newer vehicles, because that is what people see and desire, and then want to retrofit to their existing vehicle, which can be very good business for your shop. To do this, you and your team must stay up-to-date with the new products and tech- nology coming along that you can success- fully retrofit to older cars. Then you must take an active role to promote and suggest these products to consumers. You can't just be reactive when people ask "can you do it?" or "is it possible?" Just being reactive, you will lose out on many sales. But, if we are all proactive, then the word will spread quickly on these advances and more customers will want them. While the exterior of the vehicle may be the thing a customer notices first, it's the interior accessories such as comfort items, technology upgrades and safety products that they interact with the most. So, keep them coming to your shop for the latest interior upgrade(s)! JOSH POULSON is the principal of Auto Additions in Columbus, Ohio, which was named Restyler of the Year, 2012-2013. Auto Additions offers a complete line of product upgrades, including 12-volt and appearance packages with a spe- cific focus on the dealership segment. Josh currently serves on the SEMA PRO council and was named 2015-2016 "Person of the Year" at the 2015 SEMA Show. Inside Look East Coast De- fender's "Project Viper" show- cases a variety of potential interior upgrades. (Photo courtesy East Coast Defender) Seat heaters are a popular interior comfort accessory. Many cars are equipped with a center video display, but don't always have a back-up camera, which is a popular (and profitable) interior accessory to add these days. Don't forget to talk to your customers about interior prod- ucts—after all, it's where they spend most of their time. A new, high-tech rearview mirror displays images from a rear-mount camera.

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