THE SHOP

August '17

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72 THE SHOP AUGUST 2017 D epending on the part of the country you're from, window tint can be practically a mandatory purchase. I remember many times going straight from the car dealership to the aftermarket tint shop for professionally installed window film. For retailers that invest in the training and knowledge on how to do it right, the profits from window film installation are waiting. Especially if we as an industry act as educators, we can intervene and get knowledge directly to consumers before they purchase their tint at the dealership. Let's have a look at some of the products out there that will allow us to educate the consumer and perform a flawless instal- lation. A HEALTHY CHOICE One of the big benefits of window tint, especially for the more mature crowd, is the prevention of skin cancer. The UV pro- tection offered by professionally installed window tint can block up to 99.9 percent of incoming ultraviolet rays. According to SkinCancer.org, one in five Americans will develop skin cancer, and each year more than 5.4 million cases of nonmelanoma skin cancer are treated in the U.S. Studies show that the use of window film can help reduce chances of skin cancer. Darrell Smith, executive director of the IWFA International Window Film Asso- ciation, states: "Many people don't think about the sun damage that can be coming through their windows when sitting by a window at home, at work or while driving. Professionally installed window film offers a high-tech and cost-effective way to help protect both skin and eyes." The sunlight coming through car win- dows includes ultraviolet A (longwave) and ultraviolet B (shortwave) rays. A recent study published by JAMA Ophthalmology found that the average side window of a vehicle may only stop about 70 percent of those dangerous UV rays. By blocking up to 99 percent of UV rays from passing t h r o u g h u n p r o - tected windows, professionally installed window film can help 72 THE SHOP AUGUST 2017 Made in the Shade Window film work can mean cool cash for retailers. By Brett Solomon Installer training includes information on the health benefits window film provides drivers and passengers. (Photo courtesy 3M) Technology has helped drive a variety of of- ferings in the vehicle window film market. (Photo courtesy 3M)

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