August '17

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74 THE SHOP AUGUST 2017 keep drivers' skin and eyes healthier. Sheng Lee, U.S. marketing manager for 3M Films, says manufacturers are keenly aware of the health benefits window film provides. "3M helps retailers promote the health angle of window film by providing training resources regarding skin cancer awareness that can be used to educate customers. During the 3M Crystalline Certification program, installers are given a variety of statistics that underscore the importance of UV protection—including the fact that the Skin Cancer Foundation recommends window film as one of the safeguards against UV damage." Limiting sun exposure is the most impor- tant measure people can take in preventing skin cancer, according to Dr. Thomas E. Rohrer, president of the American Society for Dermatologic Surgery. "Both direct and indirect UV rays damage the skin and can lead to skin cancer and signs of aging. Window film provides protection by limiting harmful UV rays, whether at home, work or on the road." The Skin Cancer Foundation has granted a seal of approval for Johnson Window Film products that block 99 percent or more of harmful UVA and UVB radia- Manufacturers have the products, tools and knowledge needed to perform flawless window film installations. (Photo courtesy Scorpion Window Films) Window film appeals to a wide variety of drivers, and works on almost any vehicle. (Photo courtesy Scorpion Window Film) Marathon Tinting Mike Meza, owner of Cartunes in Santa Rosa, California, is looking to push the daily envelope when it comes to tinting. To prove it, at the end of June he hoped to complete 12 vehicle tint jobs per day over the course of a week (the shop record is nine) for Cartunes' Tint Marathon. For assistance, Meza planned to tempo- rarily recruit the services of his daughter, who runs a successful tint business in Maryland, alongside three other tinters. According to Meza, "My experience over 32 years is that female tinters are better. They work harder. They pay more attention to detail, and that's important in window tinting. Women, I feel, have good hand-to-eye coordination and they are more loyal. One of the biggest problems with window tinting is, if the tinters are not related to you and you train them, they end up leaving and starting their own business." For the event, Cartunes planned to install 3M's FX Premium film from its plotter/ cutter to avoid slicing on customers' vehi- cles, according to Jeff Lesser, store manager. "We use the plotter for just about every job now. It speeds up our install time and reduces waste," he says. The good news is that plenty of vehicles ready for window film were expected at the marathon. "We are nearly sold out for this event a week in advance. If it proves this successful, we are thinking of doing it once a quarter to drum up business and get our name out there," Lesser adds. --Brett Solomon Made in the Shade Cartunes in Santa Rosa, California, was plan- ning a Tint Marathon in late June, with the goal of completing 12 window film installa- tions a day for a week. (Photo courtesy Santa Rosa Cartunes) Window film works to keep interiors cool while blocking UV rays—and looks good doing it! (Photo courtesy Scorpion Window Film)

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