Northstar

Jul-Aug 2017 29 MEETINGS & CONVENTIONS • MCMAG-ASIA.COM Bintan Lagoon Resort boasts the Adventure Training Centre for nurturing leadership and teambuilding through customised programmes. Their Amazing Race, Tug of War in water as well as on land are key features. Leisure travellers "We feel that domestic guests want to fully enjoy the resort facilities and frolic by the beach, while international guests increasingly want to know more about the authenticity of the destination," said Kok. The natural resources of the island make it inevitable that families will want to join their working spouses said Hendrick. There are over 50 land and sea activities available and "specially created spouse and family programmes such as cooking classes, mixology sessions and batik painting have been introduced for such groups." "At Angsana, daily tours to explore the Bintan island can also be organised through our concierge," said Eldiansyah. Future of Bintan According to Kok, "The current tally of 1,700 room keys will be growing to 7,000 by 2020." "An aggressive destination marketing campaign by the authorities is critical to lifting the prole of Bintan as a compelling leisure or MICE destination," said Hendrick. "The island is also developing new attractions and activities. Our sales team attends major travel trade shows in the region as well as ITB Berlin and ITB Asia. We also work closely with key international operators. Strong partnerships have been fostered with OTAs. In terms of media and PR activities, BLR is a very popular venue for lming and hosting shows such as The Amazing Race and Fit for Fashion." Banyan Tree and Angsana will be welcoming sister property Cassia Bintan, opening in August 2017. "Its healthy property sales gures are proof that investors see Bintan as a truly vibrant destination that has something for every traveller, from nature trails and adventure sports to spa and dining," said Eldiansyah. "Bintan is a fabulous resort island so it made sense to open our third brand Cassia here," he added. "Cassia Bintan is tailored for a dierent segment of travellers who seek the comfort of a stylish apartment and loft that comes with a fully equipped kitchenette, living room area. It is perfect for young families, couples and friends who like a casual, chic and fuss-free holiday that is like having a 'home away from home'." Other new openings will include Bintan Marketplace for retail, dining and entertainment, ve-star, all-suite The Haven Bintan and Four Points by Sheraton. The famous Chiva-Som wellness retreat will arrive on Bintan at Treasure Bay. And visitors will be able to stay aboard the Doulos Phos, The Hotel docked by the ferry terminal. The Residence Bintan will also oer a natural sanctuary for those who appreciate a more rustic ambience. Above: Cassia Bintan; left: Bintan Marketplace

• Cover