Issue link: http://read.uberflip.com/i/851545
Jul-Aug 2017 35 MEETINGS & CONVENTIONS • MCMAG-ASIA.COM All aboard! GENTING CRUISE LINES Star Cruises and Dream Cruises meet market demand for wellness experiences with their award-winning Crystal Life Spa and healthy menu options from Crystal Life Cuisine. As the pioneer in the Asian cruise industry, they continually innovate their key features and services to stay ahead of the curve and oer a variety of all-inclusive packages for MICE planners. "Beyond our MICE facilities and services, we oer an unforgettable MICE@Sea experience. We observed an increase in MICE @ Sea cruises for our ships in the region as corporate companies are fast discovering that a cruise is a suitable venue for holding events. "MICE @ Sea cruises are our forte. Our ships across Star Cruises and Dream Cruises are well-equipped with state-of-the-art business and MICE facilities and services to meet various business objectives. We exercise exibility and customise our unique oerings to suit every budget and event requirement. "As an Asian company, one of our strongest points is that we best understand the diverse Asian cultures, preferences and evolving expectations of our MICE guests. We can therefore shape new cruise itineraries with unique on-board experiences with also rst- class Asian hospitality and services," said Kent Zhu, president, Genting Cruise Lines. Genting Cruise Lines packages for MICE are geared towards management and sta retreats, seminars and conventions, team- building workshops, product launches, award ceremonies, dinner and dance, anniversary celebration parties, MICE incentive programmes and more. Zhu said each ship is equipped to handle diverse MICE group requirements. "For instance, a agship of Star Cruises, Superstar "As an Asian company, one of our strongest points is that we best understand the diverse Asian cultures, preferences and evolving expectations of our valued MICE guests, providing us with the competitive edge to shape new cruise itineraries with a unique and di•erentiated on-board experiences with also first-class Asian hospitality and services." KENT ZHU, PRESIDENT, GENTING CRUISE LINES. TOP 10 destinations by total calls in 2016 Japan 1,526 China 850 South Korea 745 Vietnam 466 Malaysia 422 Singapore 391 Thailand 291 Taiwan 234 Hong Kong 185 Indonesia 172 SOURCE: CLIA'S ASIA CRUISE TRENDS 2016