Sign & Digital Graphics

August '17

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S I G N & D I G I T A L G R A P H I C S • August 2017 • 33 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Entry-Level Wide- Format Printers Some key points to look for when considering your first purchase B Y B I L L S C H I F F N E R Bill Schiffner is a free- lance writer/editor based in Holbrook, New York. He has covered the imaging industry for nearly 30 years and has reported on many evolving digital imaging technologies including wide- format printing and newer electronic digital signage. He can be reached at I f you are new to the wide-format busi- ness and are in the market for an entry- level wide-format printer for your shop, there are a number of questions you must first ask yourself and some criteria that must be met to ensure that any new machine you choose will be a good fit for your business model. Among the first and most important questions to ask is what is the right entry point for wide-format digital printing for your business? What print volumes will you need? What are the ideal price points? Well, to answer these questions prop- erly, it really depends on where you're trying to enter—from a market, volume or production standpoint. Whether you anticipate modest or medium production demands, there is a quality entry-level printer out there that can meet your businesses needs. To get a better handle on the entire buying process, we spoke with a number of the top wide-format printer manufac- turers and queried them regarding some of the most important considerations and questions to ask when purchasing an entry-level wide-format printer. David Conrad, director of marketing, North and Latin America, at Phoenix- Hunter says the Texart RT-640 is ideal if your applications are for soft signage or if you're doing roll-to-roll sublimation, most of these fabrics come in 60 inches wide. (Image courtesy of Roland DGA) D I G I T A L P R I N T I N G

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