Printwear

August '17

For the Business of Apparel Decorating

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2 0 1 7 A U G U S T P R I N T W E A R || 27 dressed similarly feel a sense of unity and equality. Your customer can remove the "keeping up with the Joneses" scenario, which reduces one source of tension between employees of different means and per- sonal styles. Their employees can rock out their "goth" look or wear their favorite Budweiser or political slogan shirt on their own time. CONSISTENCY AND COORDINATION Work with your customers to build a selection of embroidered ap- parel over time. People do like variety in what they wear, even with- in branded workwear, no matter if they are landscapers in T-shirts or office workers in dress shirts. Recommend shirt colors that will coordinate with their company colors and with previously ordered shirts. Gradually, your customer can build a line of coordinated apparel that works well together, no matter who is wearing what on any given day, which only enhances the impression made by the company to the public and their customers. IMPROVE CUSTOMER INTERACTIONS When your customers' employees are easily identified in a store or on a jobsite, their customers instantly know to whom they can direct their questions so that they can complete their purchase or place their order. There is nothing as frustrating as being in a business or restaurant with a question or the need for help, only to not be able to find someone to ask. Customers are as likely to leave the business as to hunt through it to find someone to help them. By outfitting their people in embroidered company apparel, they improve overall customer service and even sales vol- ume, potentially. Ultimately, you are helping your customers help themselves. When they and their employees wear logoed apparel, they look like they know what they are doing. When they and their entire team looks competent and acts like a cohesive unit, it is easier to beat out the competition. material from Roland that weeds easily, smoothly transfers, and produces a "screen printed" look on cotton, polyester and poly/cotton. As part of a digital inkjet printer workflow, HeatSoft SATIN produces high-resolution results with a wide color gamut, smoother gradations and cleaner lines – plus none of the mess or hassle of screen-printing. LOOKS SCREEN PRINTS CLEAN CPSIA certified safe for babies, toddlers and you. See custom apparel solutions at www.rolanddga.com/apparel HeatSoft SATIN is

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