August '17

For the Business of Apparel Decorating

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Page 43 of 106

2 0 1 7 A U G U S T P R I N T W E A R || 37 Trans- fers are a great match for often difficult to decorate performance wear. DOING MORE, EVEN WHILE YOUR MACHINE IS SEWING A heat press is often cited as a fast, easy way to decorate apparel. Many embroiderers find demand for screen printing but often end up outsourcing the work due to space limitations and the required investment. But did you know that you can "screen print" with a heat press? Screen-printed transfers are effectively screen-printed plastisol inks on a carrier paper. Transfer manufacturers can take a design, print it to special paper, and ship it. Upon receiving the transfer, a decorator simply needs to load a shirt, position the transfer, and heat apply. With a quick 4–10 sec- onds dwell time underneath the proper pressure at a set temperature, the shirt is completed. The finished result is best referred to as an indirect screen print and is a great way for an embroiderer to make more profit in a small footprint. hoop. It's noticeable that embroiderers who diversify their busi- ness with heat printing fill a big void for minimal investment. Let's explore some embroidery challenges that are commonly solved by thinking "outside of the hoop."

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