Printwear

August '17

For the Business of Apparel Decorating

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2 0 1 7 A U G U S T P R I N T W E A R || 39 Efficiency can even be maximized by positioning the heat press on a tabletop space in the embroidery room. This will allow a ma- chine operator to multitask and be close enough to fix a thread break between heat pressings. SAYING YES, EVEN WHEN THE ART ISN'T SEW-ABLE Full-color logos can be challenging or impossible to achieve with traditional embroidery. However, heat transfer technologies meet the demand. Logos with gradients, shadows, and tiny details can be duplicated by utilizing digital printing. Whether inkjet or laser, the print methods allow for an embroiderer to quickly make photoreal- istic graphics. Additionally, special effects are commonly achieved by cutting heat transfer vinyl or ordering pre-cut, ready to apply designs. Glitter, reflective, foil, flock, and other effects allow for additional creativity. It is also common to combine these products with em- broidery to create stand out effects. Offering full-color and spe- cial effect options for logo designs delivers a new dimension to your business and will create additional revenue streams. DISCOUNTING LESS, BUT WINNING MORE JOBS Some orders are just too expensive to set up and embroider, especial- ly when dealing with one item. These economy priced, low-quantity jobs is where heat transfer vinyl shines. Using a heat press and a vinyl cutter, you can offer a solution for these jobs without giving up additional margin for your business. One big idea is to include this economy heat transfer price on the same quote as your embroidery bid. This presentation of a good, better, best for print options will help you to hold pricing and margins on embroidery while having an option to win more jobs with price-conscious buyers. NO ADVANCED TRAINING NECESSARY Today's apparel market is surging with the popularity of light- weight tri-blends and performance polyesters in the construc- tion of T-shirts, polo shirts, jackets, and the like. While these high-margin fabrics can be embroidered with some know how, heat printing is a simple solution that allows an embroiderer to say yes with little technical expertise. Heat transfers are designed with super soft finishes, lower temperature application, and easy instructions. The lightweight feel of transfers engineered for this fabric type gives you a solution that moves with the fabric and is ideal for larger print locations. GOING BIG While embroidery machines can do larger designs, an embroidery machine can only sew what will fit within its field size. With heat printing, larger designs are possible, and designs can even be broken down into several application steps. Consider shoulder-to-shoulder back designs on trendy oversized shirts, full pant leg prints, team names on a table throw, or company designs for an event on a tent top. These are just some of the applications that can be added to your repitoire with heat printing. With new heat press technology and interchangeable platens that allow for printing on specialty gar- ments and accessories, even more items are possible. With unparalleled versatility and expandability, it's no wonder that embroiderers sight the heat press as the top piece of equipment in their shop. With the right equipment and product offering, you'll be able to expand your customer base, offer more products, and ulti- mately profit more. So quit turning away jobs and risking custom- ers. Instead, start thinking outside of the hoop. Efficiency can even be maximized by positioning the heat press on a tabletop space in the embroidery room. This will allow a ma chine operator to multitask and be close enough to fix a thread break between heat pressings. SAYING YES, EVEN WHEN THE ART ISN'T SEW-ABLE Full-color logos can be challenging or impossible to achieve with traditional embroidery. However, heat transfer technologies meet the demand. Logos with gradients, shadows, and tiny details can be duplicated by utilizing digital printing. Whether inkjet or laser, the print methods allow for an embroiderer to quickly make photoreal istic graphics. Additionally, special effects are commonly achieved by cutting heat transfer vinyl or ordering pre-cut, ready to apply designs. Glitter, reflective, foil, flock, and other effects allow for additional creativity. It is also common to combine these products with em broidery to create stand out effects. Offering full-color and spe cial effect options for logo designs delivers a new dimension to your business and will create additional revenue streams. DISCOUNTING LESS, BUT WINNING MORE JOBS Some orders are just too expensive to set up and embroider, especial ly when dealing with one item. These economy priced, low-quantity jobs is where heat transfer vinyl shines. Using a heat press and a vinyl cutter, you can offer a solution for these jobs without giving up additional margin for your business. One big idea is to include this economy heat transfer price on the same quote as your embroidery bid. This presentation of a good, better, best for print options will help you to hold pricing and margins on embroidery while having an option to win more jobs with price-conscious buyers. Heat printing makes oversized and large designs, such as shoulder-to-shoulder graphics, possible.

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