August '17

For the Business of Apparel Decorating

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2 0 1 7 A U G U S T P R I N T W E A R || 45 When it comes to embroidery and outer- wear, Madison Page, media marketing assis- tant at Landway says there is a clear winner. "Softshells are quite possibly the best types of outerwear for decoration," she says. "The material is malleable enough to embroider on without cracking and sturdy enough to hold the thread in place." EASY ACCESS Fabric is only one piece of the decorative puzzle. Also important is how a piece is de- signed and how well it accommodates em- bellishments. This is a crucial issue for dec- orators to consider when choosing which garments to sell. Look for pieces with hidden embroidery hooping access, preferably with pockets that zip shut or lie flat for a clean, modern look. Kissing zippers on the front of jack- ets allow for more seamless printing across the chest. Lining in a jacket will keep embroidery from showing through to the outside. It's best if lining is fused to the face, however, to prevent movement and the need for a jacket clamp during printing. "When you're buying a high-end item like a jacket, it's nice to have a finished piece on the inside as well," Barreca says. It's also good to know the location of seams to be certain about available decora- tion zones, particularly for a large decora- tive element. "A good decorator looks at the whole picture and then gives their customer the best tools to make the best decisions for what they need," says Noel Nickerson, decorations operation manager for Charles River Apparel. LATEST TRENDS Screen printing and heat transfers have be- come more popular on outerwear recently. Jackson says that's likely because many us- ers want an option that doesn't puncture the fabric, which is important when trying to maintain the integrity of a waterproof fabric.

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