August '17

For the Business of Apparel Decorating

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Page 6 of 106

Contents V O L U M E 3 0 A U G U S T 2 0 1 7 N U M B E R 1 1 4 || P R I N T W E A R A U G U S T 2 0 1 7 WILL CARRIER from Shop Snapshot page 96 " The philosophy's always been ' do what you say you're going to do, do it on time, and do it well. ' " Columns 6 COMMON THREADS I saw the sign 12 SELLING SMART Getting a signal 16 BUSINESS TRAINER The 7 deadly sins of meetings 20 SOFTWARE TO SUBSTRATE Rabbit roast 24 STITCH SOLUTIONS Present the benefits 28 THREAD...ACCORDING TO ED Niche specialty 32 ERICH'S EMBELLISHMENTS Crossover appeal 36 PRESSING MATTERS Thinking outside of the hoop 40 INTERNET STRATEGIES #Viral 96 SHOP SNAPSHOT Willie's T's Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the web 74 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 78 THE NBM SHOW PREVIEW What to look for in Secaucus, N.J. 84 THE LATEST Product reviews 90 DATEBOOK Mark your calendar 93 THE MARKETPLACE Classified ads 94 GET INFO SYSTEM Advertiser index 62 SUBLIMATION PRINTING Get an education on sublimation transfers with David Weber. 66 YOU'RE GOING TO MISS ME Find out what some of the most overlooked shop tools are and why you should own them. 70 TECH SHOWCASE: SHOP TOOLS SHOWCASE Get a glimpse at essential shop tools for apparel decorators. 62 70 F eatures (continued) 84

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