August '17

For the Business of Apparel Decorating

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54 || P R I N T W E A R A U G U S T 2 0 1 7 grams, and initials makes this decoration method a prime candidate. "There is no limit to the sector that would not be attracted to having their logo or name, initials or monogram [embroidered on fleece]," says Wolf. "Corporate logos also work well on fleece, as the choice of items and price points lend themselves to a large selection of what can be branded." In addition to customized corporate wear, Zachary Davy, Company Outfitters—Say It With Stitches, suggests the infant mar- ket as a constant source of new business for fleece embroidery. Smaller fleece items, like baby blankets, he states, are a year-round request. As with any shop offering, Davy also recommends having mock-up samples of embroidered goods in a shop's showroom whenever possible, so clients get a clear idea of how the final product would look. Plus, he says, having samples of decorated fleece can help spark new ideas for unique logo or monogram placement. Winters also echoes Wolf 's point that because fleece is a catch-all garment for so many different types of markets, it's a boon for screen printers. Any outdoor activity enthusiast makes an ideal customer, he ex- plains. From hikers to climbers and boaters, fleece proves that it's an ideal substrate for just about anyone. TIPS AND TRICKS Harris cautions that screen printing fleece requires more time to heat up compared to T-shirts, so shops should pay close attention to flash times. "I'd recommend a nice fast flashing white ink for printing on fleece," Harris states. "A white ink that has a quick flash point will help get your underbase flashed and ready to print top colors without hav- ing to heat the garment up too far." Taking this extra step, he adds, also will help screen printers avoid costly errors, as fleece is more expensive than blank T-shirts and often harder to remedy once the gar- ment is scorched. Winters suggests screen FLEECE DECORATION Removing the topping at the end of an embroidered fleece job reveals crisp, defined lettering. (Image courtesy Madeira USA) Water-soluble toppings like the one pictured keep stitches from sinking into the denser fibers of fleece garments. (Image courtesy Madeira USA)

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