August '17

For the Business of Apparel Decorating

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Page 8 of 106

COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Associate Editor MICHAEL CLARK Digital Content Editor ALEXANDRIA ARROYO Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Advertising Account Executive ANNA STETTLER Sales Support JENNIFER ALGER Vice President / Events SUE HUEG, CEM, CMP Senior Trade Show Sales Manager KATIE DITALLO Education Manager KIM ZONCA NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R A U G U S T 2 0 1 7 Quick Lessons from this issue: >> Most meetings would benefit greatly from a facili- tator whose role is to focus on the process by which decisions are made, how people's opinions are ex- pressed and considered, and how differences in opinion are resolved, as opposed to paying attention to the con- tent of the meeting. (PAGE 16) >> In a survey, J.D. Powers and Associates found that customers are more inclined to do business with people who wear uniforms because they come across as professionals. (PAGE 24) >> Staying up on trending Twitter hashtags can allow you to cash in on popular topics. (PAGE 40) I Saw the Sign A t any given time, you may find a certain place, thing, or theme seems to be follow- ing you. For instance, I recently decided that I desperately want to go to Copenhagen. After coming to this revelation, Copenhagen was everywhere! People I knew were traveling there, videos of the city were showing up in my social media feeds, and enewsletters I subscribe to start- ed highlighting the best cultural and food stops in and around Copenhagen. Now, this may be because of advanced algorithms that tracked my searches, but I like to think of it as the universe supporting my decision. If you use this logic for the August issue, the universe is definitely sending a message. Unsolicited, several columnists and writers submitted materials that all echoed the same sentiment: diversifying your decoration offerings. From in- cluding embroidery to your screen printing operation (page 32), heat transfers to your embroidery shop (page 36), chenille to any apparel decoration business (page 28), or combining sublimation with heat transfers (page 62), our writers covered it all. And with good reason. By adding even one new discipline to single-method shops, profits can increase, you can add niche clients, and simply improve overall shop health. These little messages that inundate your life, wherever they may come from, are nothing to ignore. Look for signs from all angles to see where you should go next; whether that be in the world or your business. Carly Hollman-Long that customers are

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