Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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BARC Coverage www.beveragedynamics.com July/August 2017• Beverage Dynamics 19 BARC Coverage BARC Coverage BARC Coverage BARC Coverage BARC Coverage BARC Coverage BARC Coverage its history and makeup. "Once that product is in a customer's hand, they're 15 percent more likely to buy it," Shay says. "The idea of ownership has already begun in their mind." A highlight of the event was the presentation of the Re- tailers of the Year Awards, which recognized 15 store owners who are models for the industry. Following the presentation, fi ve of the winners took the stage to answer questions from the audience in a town hall forum. Fourth-generation retailer Ed Mulvihill of Peco's Liquors in Delaware humorously recounted how quickly social media is changing. "It used to be you could get away with just a Face- book page," he said. "But I recently had a younger employee explain to me that only old people use Facebook. I told her, 'Old people? I'm only 27!'" Other educational session topics included point-of-sale sys- tems, category management, craft beer and spirits, e-commerce and digital communication strategies. Analysts from the Bever- age Information & Insights Group, NABCA and NBWA pro- vided an overview of beer, wine and spirits consumption, while industry association leaders participated in a panel discussion about challenges and opportunities facing retailers. "Our fi rst year was very well received by retailers, and I look forward to gathering their feedback as we plan for the second-an- nual BARC," says Beverage Dynamics Editor Jeremy Nedelka. "Independent beverage alcohol stores face challenges from reg- ulators, legislators and national competitors. It's important that we provide a forum for them to come together and learn how to improve their businesses and succeed in today's environment." Educational sessions were presented in partnership with Wine & Spirits Education Trust (WSET), American Wine School, National Alcohol Beverage Control Association (NABCA), National Beer Wholesalers Association (NBWA), Techniques of Alcohol Management (TAM), the Michigan Licensed Beverage Association, the Minnesota Licensed Beverage Association and the Minnesota Municipal Bever- age Association. Beverage Alcohol Retailers Conference sponsors included Marie Brizard Wine & Spirits, Serralles USA, WineFetch, Ron Abuelo, Phillips Distilling Co., Sellr, Vektor Vodka, Drync, The Presidents' Forum of the Distilled Spirits Indus- try, BlueOco, Smokin' Mary and Retail Information Tech- nology Enterprises. BD Many of the 2017 Retailers of the Year were in attendance to accept their award (top) and participate in a panel discussion (right). Dates and location for the 2018 Beverage Alcohol Retailers Conference will be announced soon. For more information about BARC, visit BevRetailersConference.com. SEE YOU NEXT YEAR!