Beverage Dynamics

Beverage Dynamics-July/August 2017

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Over time, the bill could get rid of 3.2 percent beer entirely. The existing mandate that non-liquor stores sell only up to 3.2 percent beer—about half the alcohol content of many of Colorado's craft beers—should be gone by 2019, the Colorado Department of Revenue says. Grocers with current 3.2 percent beer licenses would eventually be able to sell full strength beer, but no wine or liquor. The Colorado Licensed Beverage Association, a board on which Hazel's Beverage World sits—will have a seat at the table once that discussion begins in earnest. "For the guy who buys Bud or Coors Light, it's convenient," says Hazel's co-owner Jimmy Dean. "I know lots of people who don't drink, but I don't know anyone who doesn't eat. If you're in the store and you have two screaming kids and you want to get home, you just buy the Bud Light; you don't make a second stop for Crooked Stave. I sell Bud to pay the heat and lights. If someone goes to the grocery store and then has the intent of coming here but then they don't, that impacts me." The thing people need to remember about the bill, Dean says, is that the only people asked to give up part of their livelihood are retail liquor stores. "What does Wal-Mart give up? King Soopers? The distributors? Nothing," Dean says. "We Jim Dean, co-owner of Hazel's Beverage World in Boulder. www.beveragedynamics.com July/August 2017 • Beverage Dynamics 21

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