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2 Media Kit 2018 WHY OUR SPORTS GROUP OF TITLES IS YOUR BEST BUY 1. TRUSTED EDITORIAL LEADERSHIP With 87 years of history and tradition, Coach and Athletic Director is the industry's most trusted resource for quality editorial content for team sports programs across the nation. In a recent survey of coaches and athletic administrators, Coach and Athletic Director ranked No. 1 as their most valuable industry publication. Combined with sister publications Winning Hoops, The Real AAU Basketball and AAU Volleyball, our sports group is a proven multimedia platform for reaching your target audience. 2. PURCHASING AUTHORITY As established and leading brands, decision-makers turn to our sports publications for important purchasing decisions. More than 93% of our readership has purchasing authority*. 3. IN PRINT & ONLINE As innovators and solution providers, our sports group offers quality, unique opportunities to directly engage with your target audience in the format most productive for you — whether in print or online. Utilize a combination of our trade magazines, e-newsletters, webinars, lead generation program and more to create a powerful, integrated marketing campaign. 4. GROWING AUDIENCE Our social media following has tripled in the past 18 months — to nearly 52,000 industry professionals — demonstrating a significant increase in coaches and athletic directors relying on our leadership and guidance for the advancement of their sports programs. 5. CUSTOM MARKETING SOLUTIONS Our Custom Marketing Team has a proven track record of expanding audience reach and increasing engagement through unique and innovative solutions that capture the attention of your target audience. See page 16 for Custom Marketing Services. *Coach and Athletic Director/Winning Hoops Readership Survey 2 Media Kit 2018 PUBLISHER Brian Virgona 616-350-8360 brianv@greatamericanpublish.com MEET THE TEAM TABLE OF CONTENTS COACH AND ATHLETIC DIRECTOR Editorial Calendar...........................................................................................3 Print...................................................................................................................6 Website.............................................................................................................7 E-Newsletter....................................................................................................8 WINNING HOOPS Editorial Calendar...........................................................................................9 Print...................................................................................................................10 Website............................................................................................................11 E-Newsletter...................................................................................................12 AAU BASKETBALL/VOLLEYBALL Print..................................................................................................................13 E-Newsletter...................................................................................................14 PRINT SPECS All Publications...............................................................................................15 CUSTOM MARKETING SERVICES............................................................16 EDITORIAL DIRECTOR Kevin Hoffman 616-520-2149 khoffman@greatamericanpublish.com ASSISTANT EDITOR Zeke Jennings 616-520-2159 zjennings@greatamericanpublish.com MULTIMEDIA DESIGNER Emily Peterson 616-520-2165 epeterson@greatamericanpublish.com TRAFFIC MANAGER Samantha Orsi 616-520-2148 sorsi@greatamericanpublish.com CEO Matt McCallum 616-520-2133 mmccallum@greatamericanpublish.com