Great American Media Services

LGR Media Kit 2018

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WEBINARS Thought-leadership opportunities provided through educational presentations. HORT TV RETAIL Put your company video in front of garden center retailers on LET'S TALK An e-newsletter focused on a specific topic or category to keep readers up to date and help them deal with the different challenges they face. SPECIAL PROGRAM 2018 MERCHANDISER OF THE YEAR An esteemed panel of judges selects the retail garden center that has set the bar in merchandising displays. 2. BEST READ L&GR's circulation is 100% requested. 1 Little wonder then, that in response to a survey, readers ranked it as the most-preferred, most-useful and most-read of all industry publications. 2 TOP 5 REASONS WHY L&GR IS YOUR BEST BUY RETAIL REPORT Twice-monthly e-newsletter, sent to more than 9,240 3 industry professionals. LANDSCAPE CULTURE Monthly e-newsletter, sent to more than 9,291 3 garden centers that offer landscape services. MARKETING PARTNERS PROGRAM Your custom, exclusive marketing message emailed to select groups of readers. BANNER AND BOOM UNITS Direct links from to your website. TARGETED OPPORTUNITIES With L&GR's website, e-newsletter advertising and sponsorship opportunities, you can quickly deliver your marketing message to a broad target audience — messages our audience can view 24/7 on any device. Whether you're announcing a new product line or upcoming trade show participation, this is where you need to be. 1 AAM Publisher's Statement June 2017 2 Corporate Readership Study 2015 3 Publisher's Data 1. MOST REACH A total of 19,131 1 garden center professionals receive L&GR — qualified subscribers who add up to entire retail market coverage. 3. BIG, BOLD, COLORFUL As the only industry publication in a tabloid format, L&GR provides its advertisers with more real estate to make a big impression. This size also means product profiles and images make a larger impact with readers. 5. PERFECT BLEND: HOW TO AND WHAT WITH In every issue, L&GR serves up the industry news and product information that help garden center retailers stay ahead of the trends and remain competitive. Practical advice, how-to articles, big colorful product images — only L&GR delivers the perfect blend. 4. PURCHASE AUTHORITY 96.7% of subscribers are retail garden center decision-makers 1 who specify, approve or purchase products in multiple categories, including: • Water Gardening • Birding and Nature • Garden Accents and Statuary • Pots and Planters • Giftware • Landscape Services In 10 visually stunning tabloid issues a year, Lawn & Garden Retailer (L&GR) delivers news, products, design ideas and solutions to inspire retailers and grow sales. We are the garden center retailers' No. 1 resource for creative displays and product solutions. NO. 1 INSPIRATION, INFORMATION RESOURCE HORT TV Retail Inside: A Look Into Two New IGCs Keeping Up With Shrub Trends Increasing Add-On Sales WWW.LGRMAG.COM MARCH 2017 • VOLUME 16 • NUMBER 3 Building a Better Retail Environment GREAT AMERICAN MEDIA SERVICES WWW.LGRMAG.COM GREAT AMERICAN MEDIA SERVICES MARCH 2017 • VOLUME 16 • NUMBER 3 ECO-FRIENDLY ISSUE: Research Sells More Wild Bird Products 12 Months of Eco-Friendly Sales Goals Guide Customers to Healing Gardens WWW.LGRMAG.COM The Power of New Technologies GREAT AMERICAN MEDIA SERVICES FEBRUARY 2017 • VOLUME 16 • NUMBER 2 Inside: Why Classes and Events Matter Selling to Different Types of Shoppers What Customers Don't Actually Know WWW.LGRMAG.COM JUNE 2017 • VOLUME 16 • NUMBER 6 Retail Ideas from California Spring Trials GREAT AMERICAN MEDIA SERVICES FULL-SERVICE OUTLET FOR CUSTOM CONTENT Need company collateral? Videos? Market research and data? Rehabbed website? Our in-house creative team can deliver custom content and market data that help you up your game. Learn about the options from your Integrated Media Consultant.

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